Alumnus Designs Posters for ESPN’s Undefeated

Alumnus Adé Hogue (BFA ’12) was commissioned by The Undefeated, a subsidiary of ESPN, to illustrate the words of Black athletes and leaders “using their platform to speak up for what’s right.” Adé has frequently provided design work for civic and activist causes and was excited to provide posters “to support those out there fighting for the health and safety of people of color.” The Undefeated’s mission statement is to be “the premier platform for exploring the intersections of race, sports and culture.”

The resulting posters are provided as free downloads from The Undefeated’s website.

Adé Hogue is a designer and lover of hand-created type and lettering. After graduation from UNC Charlotte, Adé embarked on an ambitious career with Chicago creative firms that saw him rise to the position of Art Director while working with national and global brands such as PayPal, eBay Inc., ALDI, Ocean Spray, the Got Milk campaign and more. Adé’s freelance work has seen him develop work for brands such as The Atlantic, Netflix, The Obama Foundation, Nike, Chili’s, Under Armour, The Undefeated, and Nick Jr. among others. Further, he has been an invited speaker at design and creativity conferences, such as the AIGA ‘Expert Series’ webinars in 2020, Adobe MAX in 2018, Creative South in 2017, and Top Con in 2015. PRINT Magazine selected him as one of their 2017 New Visual Artists, as one of “15 creatives under 30 who are shaping tomorrow’s design landscape.” In 2018, he was selected as one of five UNC Charlotte CoA+A Distinguished Alumni. He currently works as a freelance designer and type artist while teaching design at DePaul University in Chicago. Still, he frequently finds time to visit and contribute to his alma mater, as he has been a guest speaker in numerous courses in the Art & Art History Department.